The Washington Capitals today announced they would wear a TikTok logo on their road white jerseys beginning with the 2024-25 NHL season.
Starting with their preseason road game against the Boston Bruins on September 24, 2024, and running through to the conclusion of the 2027 Stanley Cup Playoffs, the Capitals will wear a black TikTok logo in the upper right corner of the front of their road white sweater. Washington will also wear a 50th anniversary patch on their uniform in the opposite corner.
The Washington Capitals are the eighth most-followed NHL team on the sometimes controversial social media app, with over 387,000 followers, 10.3 million likes, and over 14.4k posts using the #washingtoncapitals hashtag.
“As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain and interact with fans across all of our Monumental Sports teams, starting with the Capitals 50th Anniversary Celebration this fall,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE in the press release. “TikTok empowers our fans to share their passion for the Caps and all our teams in their own unique ways, and we are excited by the opportunity the partnership provides to continue to grow the game, showcase our players’ personalities and innovatively engage with the TikTok community through content creation.”
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The Capitals were the first NHL team to announce they’d be wearing an advertisement on their uniform when they partnered up with Caesars Sportsbooks in September 2021 for their home and alternate jerseys, to begin with the 2022-23 season. This new deal with TikTok only applies to the Caps’ road uniform; the team will still wear the Caesars logo on their other sweaters.
The NHL approved ad patches on its on-ice uniforms in the Summer of 2021, starting with the 2022-23 season; for that first season, eleven of the league’s 32 clubs had patches in place, which increased to 17 for 2023-24. The two most recent Stanley Cup Champions wore advertisements on their jerseys as they raised the Cup above their heads.
LINK: Washington Capitals logo and uniform history
TikTok is currently in a legal dispute with the United States government over plans to ban the mobile app within the country. American lawmakers have accused the app of spreading propaganda as well as being a security risk. With the Capitals deal with TikTok running over three full seasons, it would be surprising to see the team continue to wear the patch should the ban be successfully applied and enforced during the agreement, but we’ve seen stranger things in sports before.