In golf equipment, there’s a stigma that forged irons are reserved for only elite ball-strikers who value the workability of a smaller clubhead and forged feel.
But on this week’s episode of GOLF’s Fully Equipped, co-hosts Kris McCormack and Wadeh Maroun broke down how Callaway is fighting that stigma with it’s Apex Ai200 and Apex Ai300 irons.
“Callaway is the only company out there that’s doing fully forged components in that hollow-cavity, players-distance kind of iron,” McCormack said. “So a lot of companies out there have a forged face that they’ll put onto a cast chassis or incorporate some different multilateral construction components.”
So what does that really mean? McCormack explained further.
Callaway Apex Ai200, Ai300, Ti Fusion irons: What you need to know
“A lot of it comes down to feel consistency, acoustics, sustainability, ball speed, spin,” McCormack said. “You look at golf essentially when you break it up into different demographics, different player types, right? And there’s always kind of this stigma that better players have forged products in their bags. So, when you’re looking at players-distance iron or something that has some game improvement components to it, more often than not, when you get into those categories and you have a variety of different types of materials coming into the build in your irons, you sacrifice feel, you sacrifice acoustics. And there’s just not a lot of feedback there.
Callaway Apex Ai200 Custom Irons
$200
Apex Ai200 Irons are meticulously designed for pure feel, power, and consistency. These elegant hollow-body designs blend performance and precision in our most complete player’s distance iron, delivering performance that stands alone.
Premium Look and Feel
A forged hollow-body combined with a forged 455 face creates a Tour-level sound and feel. This advanced forged construction is coupled with a stunning, premium design that will captivate you more than ever before.
Most Complete Player’s Distance Iron
In addition to enhanced feel, the Forged 455 Face Cup delivers outstanding power across the face. This unique combination of power and feel separates the Apex Ai200 from the rest.
Incredibly Consistent Ball Speed, Spin, and Dispersion
The Apex Ai200 achieves incredible consistency through the Ai Smart Face. Using real golfer swing data combined with artificial intelligence, the Ai Smart Face generates outstanding speed and spin consistency with tight dispersion into greens.
Optimized Flight and Forgiveness
Strategically positioned MIM weighting ensures the optimal CG for your best launch windows. And the Dynamic Sole Design ensures enhanced turf interaction to provide more forgiveness through the turf.
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“So being able to maintain some of those forged components still provides the feel, the sound that most players are gonna prefer.”
McCormack points out that while feel and sound preferences are different for each player, most will still prefer the feel of a forged product.
Then the technology benefits that Callaway packs into the head are what really makes the Ai200 and Ai300 stand out, Maroun added.
Callaway Apex Ai300 Custom Irons
$200
Apex Ai300 Irons are meticulously designed for pure feel, power, and consistency. These elegant cavity-back designs feature a slightly larger profile that blends performance and forgiveness in our most complete game-improvement iron, delivering performance that stands alone.
Premium Look and Feel
A forged cavity-back design combined with a forged 455 face creates a Tour-level sound and feel. This advanced forged construction is coupled with a stunning, premium design that will captivate you more than ever before.
Our Most Complete Game-Improvement Iron
In addition to enhanced feel, the Forged 455 Face Cup delivers outstanding power across the face. This unique combination of power and feel separates the Apex Ai300 from the rest.
Incredibly Consistent Ball Speed, Spin, and Dispersion
The Apex Ai300 achieves incredible consistency through the Ai Smart Face. Using real golfer swing data combined with artificial intelligence, the Ai Smart Face generates outstanding speed and spin consistency with tight dispersion into greens.
Optimized Flight and Forgiveness
Strategically positioned MIM weighting ensures the optimal CG for your best launch windows. And the Dynamic Sole Design ensures enhanced turf interaction to provide more forgiveness through the turf.
View Product
“It’s gonna give you the forged feel with a club that’s injected with some kind of material to help you keep the same ball speeds, keep you keep the same distances, all of those kinds of things,” he said. “So if you miss hit, instead of being 15, 20 yards short, like you might be with a forged iron, you’re going to keep maybe be five yards short.”
Want to overhaul your bag for 2024? Find a fitting location near you at True Spec Golf.
