Since 1993, the Double-A Eastern League affiliate of the Baltimore Orioles has been called the Bowie Baysox. The geographic signifier of Bowie (rhymes with “buoy”) draws from the team’s home in Maryland, a town of fewer than 60,000 residents. In an effort to represent the larger region, the team announced that it will rebrand for the 2025 season as the Chesapeake Baysox.
“We are here for everyone who calls the Chesapeake region home,” said team owner Greg Baroni, in a statement, “as well as those who come to experience the beauty and spirit of our area.”
The new geographic signifier comes with new branding. The primary logo features a crab character holding a state flag (because they play in Maryland and THAT IS THE LAW) set in a familiar teal and orange color palette. The team’s cap logo is a slab-serif capital B floating on simplified, illustrative waves, and a new wordmark is set in a traditional baseball script with a wavy underscore.
The new-look Baysox will take the field when Eastern League play picks back up in spring 2025.