College Rivals Season 2 onboards TVS Apache series as sponsor

College Rivals, India’s leading collegiate gaming talent hunt is thrilled to announce TVS Apache series as the co-presenting sponsor for its highly anticipated second season. Check out the more information on College Rivals Season 2 below.

As the fastest-growing sports motorcycle brand globally, TVS Apache’s collaboration with this vibrant gaming platform aims to forge a deep connection with the younger generation, blending the thrill of high-performance motorcycling with the excitement of gaming. 

Just as the Apache series has proven its mettle as a champion on the racetrack, College Rivals aims to crown the next generation of champions in the esports arena as Season 2 expanded to 20+ cities and 58+ colleges. The winning mentality that propels Apache Racing characterized by an unwavering pursuit of perfection and an indomitable spirit is the very mindset that esports athletes must embrace to achieve success. This partnership between TVS Apache and College Rivals represents a fusion of two worlds where champions are forged, whether on the track or in the virtual arena. Together, they inspire the next generation to push boundaries, excel under pressure, and embody the true essence of what it means to be a champion.

• Ashwin Haryani, Country Head of Ampverse DMI, which owns the College Rivals IP, expressed enthusiasm about the new partnership: “We’re excited to have TVS Apache join us as a co-presenting sponsor for College Rivals Season 2. Their involvement aligns seamlessly with our vision. Partnering with a brand that connects with our collegiate audience not only elevates the gaming and esports experience but also extends the reach of esports through meaningful, non-endemic collaborations. This season’s expanded talent hunt will take us to more colleges and cities in search of India’s top esports talent, and we anticipate a richer brand experience for TVS as a result.”

As part of the partnership, TVS Apache will showcase its cutting-edge motorcycles at colleges hosting the College Rivals truck, giving students the chance to experience these two-wheelers firsthand. Additionally, students will have the unique opportunity to test drive these motorcycles right on their campuses, feeling the power and performance that TVS Apache bikes offer. 

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The engagement doesn’t stop there, students will also have the chance to win exciting prizes through various contests, with the ultimate winner of the grand finale driving away with a brand-new TVS Apache 200 4V motorcycle, further enhancing the tournament’s excitement. This partnership not only amplifies the intensity of the tournament but also allows TVS Apache to engage with a passionate and energetic audience that shares its love for performance, agility, and innovation.

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, shared his thoughts on the collaboration: “College Rivals perfectly embodies TVS Apache’s brand values of future forward technology, performance, agility, innovation, and relentless spirit. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to inspire the next generation of riders and esports enthusiasts to embrace the thrill of the ride and the adrenaline of gaming through our partnership with College Rivals. This partnership is a testament to our commitment to fostering youthful energy and further building our community of over 5 million Apacheons that celebrates both the virtual and real-world excitement of high-performance safe riding and racing experiences. We look forward to an incredible season this year.”