Jun 30, 2024; Milwaukee, Wisconsin, USA; Milwaukee Brewers left fielder Christian Yelich (22) runs the bases after hitting a two run home run in the fourth inning against the Chicago Cubs at American Family Field. Mandatory Credit: Benny Sieu-USA TODAY Sports
- DraftKings today announced a sports betting market access deal in Wisconsin
- DraftKings agreed to a partnership with Lac du Flambeau Band of Lake Superior Chippewa Indians
- The sports betting company will offer retail sports betting in the state beginning Aug. 28.
DraftKings will be launching a new retail sportsbook in Wisconsin this week.
The sports betting giant announced a sports betting market access agreement with the Lac du Flambeau Band of Lake Superior Chippewa Indians, which allows them to open a new retail sportsbook operation at the Lake of the Torches Resort Casino.
Pending licensure and regulatory approvals, the deal will allow DraftKings to being offering retail sports betting at the casino on Wednesday, Aug. 28.
Wisconsin Sports Betting
Wisconsin sports betting is only legal in tribal casinos whose tribes have successfully amended their gaming compacts to allow sports betting.
The Lac du Flambeau Band of Lake Superior Chippewa Indians received notice from the National Register on April 9, 2024, that its gaming compact had been successfully amended to allow for Class III gaming (sports betting) in the state.
“Lake of the Torches is excited to add retail sports betting to our property as a new gaming amenity for our valued guests to enjoy,” said Bill Guelcher, Chief Executive Officer, Lake of the Torches Resort Casino, in a press release. “Our goal is to implement sports betting operations with a strong brand recognition and extremely high quality product performance, and we’re honored to collaborate with DraftKings as an industry leader.”
Upon launch, customers 21-years-of-age and older will have access to six DraftKings sportsbook kiosks and one over-the-counter window located on the casino floor, adjacent to the property’s sports bar.
It will be DraftKings 28th live U.S. state, in addition to Washington, D.C., and Ontario, Canada.
“DraftKings has established a great relationship with the Lac du Flambeau Band of Lake Superior Chippewa Indians, and we can’t wait to bring the DraftKings Sportsbook brand to Wisconsin,” said Michael Kibort, Vice President of Retail Sportsbooks at DraftKings. “Providing a best-in-class customer experience has always been a top priority for our company and the opportunity to deliver that experience to customers in yet another state is a proud moment for DraftKings.”
Seventh Tribe to Offer Sports Betting
The Lac du Flambeau Band of Lake Superior Chippewa Indians is the seventh tribe to offer retail sports betting in Wisconsin. Online sports betting is not currently legal in the state, but the Oneida tribe utilizes its own online sports betting app to allow customers to place bets while on its tribal property.
DraftKings has made no mention of an app to use on the casino property.
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