It’s no secret that there’s a ton of money floating around college football, and broadcasters rely on advertisers, like any other sport.
But sometimes, it seems like the commercial breaks are way too frequent, like Saturday during Fox’s broadcast of the Ohio State-Indiana game. That’s understandably very frustrating when you feel like you’re being inundated with more ads than football.
Of course, there are always a lot of commercial breaks in college football, but — whether or not it’s accurate or just a perception — it certainly felt like there were more than usual in the first half of this game in Columbus. And college football fans were getting annoyed with very little patience for all the breaks.
Among the many complaints from fans seemed to be the sequence of a commercial break, kickoff, commercial break, and it seems like it’s worse if it’s toward the end of a quarter or half. That’s not a new sequence from broadcasters, but it’s still annoying.
College football fans vented their frustrations on Twitter, and it became clear that a lot of them felt like there were more commercial breaks than usual Saturday.
Timeout
Commercial
One play
End of quarter
CommercialWe love Big Noon, folks!
— Land-Grant Holy Land (@Landgrant33) November 23, 2024
Another commercial! Someone should send this game tape to the judge deciding if there’s going to be revenue sharing. Players deserve millions. https://t.co/dCXMjUdy0P
— Andrew Perloff (@andrewperloff) November 23, 2024
This OSU-Indiana first half feels like it was 20 minutes long.
With 15 minutes of commercials.
— David Ubben (@davidubben) November 23, 2024
Really love that timeout-commercial break-one play-end of quarter commercial break sequence. Reminds me why I love college football.
— parker fleming (@statsowar) November 23, 2024
Timeout. 2 minutes of commercials. One play. Timeout. 2 minutes of commercials. What a product
— lukezim (@lukezim) November 23, 2024
If you love commercial breaks Big Noon Kickoff is for you.
— McNeil (@Reflog_18) November 23, 2024
how many times will fox cut to commercial break during the indiana-ohio state game? https://t.co/BAsiA8SRSD pic.twitter.com/Y7Es3cywLy
— Emerson Lotzia, Jr. (@EmersonLotzia) November 23, 2024
More commercial breaks than points in Indiana-Ohio State through 17 minutes.
— Sammy P (@spshoot) November 23, 2024
The actual game to commercial rate is crazy right now.
— Brandon Little (@BrandonLittleBL) November 23, 2024
I’ve seen so many people complain about Big Noon Kickoff games…but my only complaint is that they never run enough commercials.
It’s just way too much football for me. Give me more commercials. FOX is doing this right!!
— Jordan Strack (@JordanStrack) November 23, 2024
“Oh hey, Let’s get some more commercials in” – says no one ever.
— Ashley (@TheScoop27) November 23, 2024
Fox just went to a 5 minute commercial break with 10 seconds left in the quarter to come back and run one play then run another 5 min commercial break. Fix modern programming this is a joke. #ohiostate #indiana
— Pat McAfees Burner (@McAfeePatBurner) November 23, 2024
Why go to a full commercial break after a timeout with 8 seconds left in the quarter? Fox is doing horrible, horrible things to college football with this entire farcical production
— Al C (@Gotribe31) November 23, 2024
I’m really sick of football games going to commercial break, showing the kickoff, then going to another commercial break. @FOXSports
— Justin Sexton (@JSexton1119) November 23, 2024