Unrivaled is hitting the race track.
The women’s 3×3 basketball league is partnering with NASCAR driver Alex Bowman to promote and unveil an Unrivaled-themed paint scheme on March 23 during a NASCAR Cup Series race at Homestead-Miami Speedway. The league’s inaugural season ends March 17, but Unrivaled hopes to continue the excitement around its debut and women’s sports after the season.
“I hope NASCAR fans are going to be curious,” Unrivaled co-founder Breanna Stewart recently said. “I hope they’re going to be like, ‘What is this? Why is the car this color? What’s Unrivaled?’ And then just be able to educate themselves on what we had just finished.”
Bowman’s No. 48 car will have a gradient color scheme that incorporates the league’s brand and includes several easter eggs that pay homage to Unrivaled. Here’s video of Stewie, Marina Mabrey and DiJonai Carrington previewing the car down in Florida:
Our next Unexpected Allies collab is Unrivaled. 🤩
We are excited to be highlighting @Unrivaledwbb, the new Miami-based three-on-three professional women’s basketball league, of which Ally is a founding partner. Designed by artist Sophia Chang, the #Ally48 will sport a special… pic.twitter.com/oxebcpWCEG
— Ally Racing (@allyracing) February 25, 2025