Ferrari have already benefited massively followed Hamilton’s switch from Mercedes.
Lewis Hamilton’s big-bucks move to Ferrari has sent shockwaves across the sport, with the news being met with a mixed reaction from fans.
Those working at Ferrari are sure to be unanimously pleased, however, with a wide-range of statistics all suggesting that the signing will be a gigantic commercial and competitive success.
With the new season starting on 14-16 March in Australia, it won’t be long before Hamilton takes to the track in his new colours for the first time. Anticipation is high, expectations are higher, but not quite as high as Ferrari’s recent revenue!
Find below some of the key statistics emerging from Hamilton’s Ferrari switch, and if you have any questions or queries then please don’t hesitate to get in touch!
The numbers behind Lewis Hamilton’s switch to Ferrari
5/4* – The Betway Odds on Ferrari winning the 2025 Constructor’s Championship are currently listed as 5/4 (Betway)
5/1* – The Betway Odds on Lewis Hamilton to win the 2025 Driver’s Championship are listed as 5/1 (Betway)
6– Following the shock news, Ferrari’s share price increased by six per cent, (Fox Sport)
7 – Ferrari have signed a seven-time Formula One World Drivers Champion (Formula1)
27 – 27% increase in Ferrari social media engagements in January 2025 as Hamilton poses in team colours. (Sports Business Journal)
84 – Hamilton leaves Mercedes after winning 84 Grand Prixes for the team (ESPN)
105 – Ferrari have signed a driver with 105 Grand Prix race wins under his belt (SportsKeeda)
379 – Ferrari’s social media impressions increased by 379% in January 2025 as Hamilton-related social media posts begun. (Sports Business Journal)
400 – Ferrari merchandise sales have soared by 400% since the announcement of Hamilton. (CityAM)
280,000 – 280,000 new followers on the Ferrari Instagram account within two days of Hamilton’s unveiling (MotorSport)
412,000 – Hamilton’s first Ferrari social media post generated $412,000 for Ferrari as sponsors paid per social media engagement/impression. (Racing365)
1,200,000 – Over 1,200,000 social media posts mentioning Hamilton in the ten days after January 20th 2025. 7% more mentions than the whole month of January in 2024. (RacingNews365)
5,700,000 – Most-liked F1 post of all time on Instagram, with more than 5.67million likes. (Drive)
10,400,000 – All media from Hamilton’s first day at the team amounted to $10.4M social value (GPFans)
100,000,000 – USD$100 million per year salary for Hamilton at Ferrari (Nine)
7,000,000,000 – Ferrari’s share price rose to almost 7 billion dollars (£5.48bn) following the signing of Lewis Hamilton (AutoSport)
It’s going to be fascinating to see whether these big numbers can translate to big performances over the coming weeks and months.
Even at 40, Hamilton remains a phenomenal force to be reckoned with and his rivals best be ready.
For all the latest Betway odds on the 2025 Formula 1 season, you can click here.
*Odds are subject to change.